I developed a comprehensive brand refresh for the Best-Designed Campus Papers of the Philippines (BDCP) to modernize its visual presence and better appeal to a young, digital-native audience. The core challenge was to create a flexible identity system that could house various product lines—including the annual Awards, the Magazine, and the "Revolt!" webinar series—without losing brand cohesion. The solution features a custom geometric logomark formed by the acronym "bdcp," utilizing a vibrant red-to-orange gradient to symbolize the energy and passion of student journalism. This visual language extends across the sub-brands, ensuring that distinct deliverables like the Revolt! webinars remain visually connected to the parent brand through typography and color theory.